Why You Should Be Blogging

Why you should be blogging

If you’re a business owner or manager, you’ve probably wondered if you should be blogging. If you are looking to grow your business, attract new customers, increase awareness and, more importantly, establish your credibility as an expert in your field (AKA “thought leadership” or “mindshare”), the answer is yes, you should be blogging. So, if …

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Essential Marketing Tactics

essential marketing tactics

When creating a marketing plan for the new year, what are the essential marketing tactics you should include? In my last blog, I discussed the areas of your marketing that you should reassess as you start your marketing planning for the new year (especially if you haven’t looked at these areas since developing your plan …

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Maximizing Your Online Presence

Maximizing Online Presence

There’s a saying that goes something like this: “If you’re not doing business online, you’re not doing business.” These days, every company needs to be doing business online and have an online presence. And I’m not talking about just “having” a website. I’ve encountered businesses who believe that “if I build it, they will come” …

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