We’ve all heard the expression “Content is King,” and indeed it rules. High-value content is why the internet is our go-to for information on anything we are looking to buy or do. Your customers are among those who are looking for quality content and what they seek is information that will help, guide, educate and …
Marketing people often think like sales people, focusing on the pitch of their product or service. However, before even creating that pitch, they need to do some “listening” for the pitch to be effective. Every savvy business owner knows they need to consider the various constituents in their target audience — their partners, shareholders, and, …
Marketing experts advise that you should start your new year marketing planning a few months in advance, however many business owners wait until the actual new year arrives to start focusing on the year ahead. There’s something about a new year to rev up the thinking and dreaming about trying new tactics, launching new initiatives …
When people talk about marketing these days, you may hear them using various terms or “buzzwords” that refer to current trends, such as “digital marketing,” “inbound marketing” or “search engine marketing.” I’ve talked with companies who are somewhat bewildered and overwhelmed hearing about these marketing trends and the thought of trying to keep up with …
There’s a saying that goes something like this: “If you’re not doing business online, you’re not doing business.” These days, every company needs to be doing business online and have an online presence. And I’m not talking about just “having” a website. I’ve encountered businesses who believe that “if I build it, they will come” …