Creating Your Ideal Elevator Pitch

Creating Your Ideal Elevator Pitch

Ever wondered why you need an “elevator pitch”? In my recent blog, “Marketing via Networking,” I talked about the value of creating and building a network of business contacts to grow your business. Networking should be among the activities in your marketing plan, especially if you are a business owner or solo entrepreneur. By networking, …

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Marketing Planning for the New Year

Marketing planning for the new year

Marketing experts advise that you should start your new year marketing planning a few months in advance, however many business owners wait until the actual new year arrives to start focusing on the year ahead. There’s something about a new year to rev up the thinking and dreaming about trying new tactics, launching new initiatives …

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Maximizing Your Online Presence

Maximizing Online Presence

There’s a saying that goes something like this: “If you’re not doing business online, you’re not doing business.” These days, every company needs to be doing business online and have an online presence. And I’m not talking about just “having” a website. I’ve encountered businesses who believe that “if I build it, they will come” …

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Using the Right Marketing Tactics

Using the Right Marketing Tactics

When developing a marketing plan, companies, specifically small businesses, will wonder which marketing tactics they should be undertaking. This is of particular concern if they have tight budgets and minimal time and resources.  I’m often asked questions such as: “If I only have time to do one thing, what should it be?” or “What can …

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Marketing Strategically

Marketing strategically

Business people talk all the time about strategy, being strategic and marketing strategically, however I had a conversation once with a client in which he didn’t appear to know what a “strategy” really is. Strategies are often lumped with (as well as confused with) tactics. This isn’t surprising, as the Thesaurus in Microsoft Word considers …

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Figuring Out What’s In It For the Customer

What is the Unique Selling Proposition?

A topic I typically cover with client companies when I’m working with them for the first time is what they are communicating currently to their external target audiences. Are they conveying what’s in it for the customer? Too many businesses are so focused on communicating who they are and what they do, they give little …

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