Crisis Communication

Smart businesses that are still operating during the Coronavirus era have realized how essential it is to do things differently now. “Pivoting” has been become the buzzword of 2020 for many business owners who have needed to develop new business strategies or reinvent themselves if they are going to continue to thrive or survive. We’ve …

Read more

The Corona Crisis Communication Dilemma If you are thinking you can and should continue marketing your business as usual right now, think again. In these unusual times we currently find ourselves, unique crisis communication strategies must emerge. I see businesses still sending salesy emails and direct mail pieces as if nothing has happened. They seem …

Read more