We’ve all heard the expression “Death by PowerPoint” to refer to a seminar, workshop or conference presentation where the speaker simply talked on and on about a subject using a boring slide presentation loaded with text. We think to ourselves “that won’t be me” at our next speaking opportunity. Yet, I can tell you from …
When it comes to creating written communications about your business, whether for your website, social media, an email campaign, a press release or a company brochure, you need to do more than declare who you are and what you do. Good communications is the key to success in business. While it’s important to be clear …
We’ve all heard the expression “Content is King,” and indeed it rules. High-value content is why the internet is our go-to for information on anything we are looking to buy or do. Your customers are among those who are looking for quality content and what they seek is information that will help, guide, educate and …
How did you start your company? How did you come up with your business or product idea, and how did you get it accepted by investors, partners or customers? What was the path you took to finding success and how have your customers been impacted by doing business with you? Have you considered telling your …
You’ve likely heard the phrase “Content is King,” which entered our consciousness over 20 years ago in a Bill Gates essay envisioning the Internet as a marketplace for content. Over the past 10-15 years, that vision has become a reality, as we’ve seen content marketing, and creating compelling content, become not only the latest hot …
Ever wondered why you need an “elevator pitch”? In my recent blog, “Marketing via Networking,” I talked about the value of creating and building a network of business contacts to grow your business. Networking should be among the activities in your marketing plan, especially if you are a business owner or solo entrepreneur. By networking, …
When creating a marketing plan for the new year, what are the essential marketing tactics you should include? In my last blog, I discussed the areas of your marketing that you should reassess as you start your marketing planning for the new year (especially if you haven’t looked at these areas since developing your plan …
When people talk about marketing these days, you may hear them using various terms or “buzzwords” that refer to current trends, such as “digital marketing,” “inbound marketing” or “search engine marketing.” I’ve talked with companies who are somewhat bewildered and overwhelmed hearing about these marketing trends and the thought of trying to keep up with …
There’s a saying that goes something like this: “If you’re not doing business online, you’re not doing business.” These days, every company needs to be doing business online and have an online presence. And I’m not talking about just “having” a website. I’ve encountered businesses who believe that “if I build it, they will come” …
We’ve become a very visual society. To get our daily dose of news and information, we hop on our smartphones, tablets and other devices to scan headlines and updates. But even though we have all this great technology to make life easier and facilitate instant gratification, we are in fact busier than ever and suffering …