I’ve been teaching a course at a local college called “Understanding Mass Media,” which inspired me to share with you all the various media options and channels you have for communicating with and marketing to your target/prospective customers. In the marketing world, “the media” refers to any marketing communications channels or vehicles. It can be …
Integrating Public Relations Companies may think about conducting public relations if they have an image to improve or uphold, a crisis to defend or a news release to distribute. But, if they think that’s all PR is for, their thinking is so 1995. While today’s marketing focus tends to be fixated on the digital activities …
I often meet people who ask me what public relations is, especially in the digital age, and why their business needs to conduct it. While PR is part of the marketing spectrum and should be part of any integrated marketing communications program, it is often viewed as an outlier or separate activity. That’s because PR …
With the pandemic and more people working from home than in the office, there is greater engagement and interaction on social media. We’re seeking connection, and with social distancing becoming the norm right now, social media is the best place to find that. Importance of Maximizing Social Media Facebook issued a report last week that …
My previous blog talked about what your company needs to do to prepare for launching a media relations effort. I outlined the necessary steps for capturing media attention and ultimately getting that coveted media coverage. This blog covers the all-important subject of building relationships with the media. Ensure You Have the Right Media Contacts Once …
Are you a startup or a company new to marketing that is looking to get media coverage that will increase your visibility and public awareness of your product or service offerings? If so, there’s some due diligence you need to consider to ensure you are “ready for your close-up” and will put your best foot …