Understanding Media Options

Understanding media options

Traditional Media To make good use of newspapers, magazines, radio or television as a communications channel, you would do one or both of the following: Conduct public relations /media relations, pitching media outlets your news and story ideas and building relationships with the media contacts with the goal of getting coverage; or Place advertisements with …

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Maximizing Social Media

maximizing social media

With the pandemic and more people working from home than in the office, there is greater engagement and interaction on social media. We’re seeking connection, and with social distancing becoming the norm right now, social media is the best place to find that. Importance of Maximizing Social Media Facebook issued a report last week that …

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Building Relationships With the Media

maximizing social media

My previous blog talked about what your company needs to do to prepare for launching a media relations effort. I outlined the necessary steps for capturing media attention and ultimately getting that coveted media coverage. This blog covers the all-important subject of building relationships with the media. Ensure You Have the Right Media Contacts Once …

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