Public Relations and Marketing Blog

Leading the Competition

Leading the competition

Whatever business you are in, you are going to have competition, and leading the competition should be one of your business goals. You may think that no one else does what you do or offers what you offer, but even if your product or service is truly unique, there is bound to be at least …

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Creating Powerful Presentations

Creating powerful presentations

We’ve all heard the expression “Death by PowerPoint” to refer to a seminar, workshop or conference presentation where the speaker simply talked on and on about a subject using a boring slide presentation loaded with text. We think to ourselves “that won’t be me” at our next speaking opportunity. Yet, I can tell you from …

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Honing Your Core Messages

Honing your core messages

When it comes to creating written communications about your business, whether for your website, social media, an email campaign, a press release or a company brochure, you need to do more than declare who you are and what you do. Good communications is the key to success in business. While it’s important to be clear …

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We’re on Top Marketing Blogs List!

Feedspot top marketing blogs

We are thrilled to have recently been named to Feedspot’s list of “Top Marketing Blogs and Websites to Follow.” We are listed among many well-known and outstanding blogs, so this is quite an honor. Please check out the list of top marketing blogs to see our placement. We write this PR & Marketing blog to …

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Maximizing Social Media

maximizing social media

With the pandemic and more people working from home than in the office, there is greater engagement and interaction on social media. We’re seeking connection, and with social distancing becoming the norm right now, social media is the best place to find that. Importance of Maximizing Social Media Facebook issued a report last week that …

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The Art of Listening in Marketing

Listening in marketing

Marketing people often think like sales people, focusing on the pitch of their product or service. However, before even creating that pitch, they need to do some “listening” for the pitch to be effective. Every savvy business owner knows they need to consider the various constituents in their target audience — their partners, shareholders, and, …

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Creating Compelling Content

Creating compelling content

You’ve likely heard the phrase “Content is King,” which entered our consciousness over 20 years ago in a Bill Gates essay envisioning the Internet as a marketplace for content. Over the past 10-15 years, that vision has become a reality, as we’ve seen content marketing, and creating compelling content, become not only the latest hot …

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