Public Relations and Marketing Blog

Understanding Media Options

Understanding media options

Traditional Media To make good use of newspapers, magazines, radio or television as a communications channel, you would do one or both of the following: Conduct public relations /media relations, pitching media outlets your news and story ideas and building relationships with the media contacts with the goal of getting coverage; or Place advertisements with …

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Leading the Competition

Leading the competition

Whatever business you are in, you are going to have competition, and leading the competition should be one of your business goals. You may think that no one else does what you do or offers what you offer, but even if your product or service is truly unique, there is bound to be at least …

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Creating Powerful Presentations

Creating powerful presentations

We’ve all heard the expression “Death by PowerPoint” to refer to a seminar, workshop or conference presentation where the speaker simply talked on and on about a subject using a boring slide presentation loaded with text. We think to ourselves “that won’t be me” at our next speaking opportunity. Yet, I can tell you from …

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Honing Your Core Messages

Honing your core messages

When it comes to creating written communications about your business, whether for your website, social media, an email campaign, a press release or a company brochure, you need to do more than declare who you are and what you do. Good communications is the key to success in business. While it’s important to be clear …

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We’re on Top Marketing Blogs List!

Feedspot top marketing blogs

We are thrilled to have recently been named to Feedspot’s list of “Top Marketing Blogs and Websites to Follow.” We are listed among many well-known and outstanding blogs, so this is quite an honor. Please check out the list of top marketing blogs to see our placement. We write this PR & Marketing blog to …

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