Public Relations and Marketing Blog

Creating Compelling Content

Creating compelling content

You’ve likely heard the phrase “Content is King,” which entered our consciousness over 20 years ago in a Bill Gates essay envisioning the Internet as a marketplace for content. Over the past 10-15 years, that vision has become a reality, as we’ve seen content marketing, and creating compelling content, become not only the latest hot …

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Re-Engaging Customers

Re-Engaging Customers

As the economy reopens, businesses need to think about re-engaging customers. They need to do marketing, particularly public relations, and have a strong PR play more than ever before. However, everything that’s going on right now — from the pandemic to social issues to discussions about the November election — is taking up all the …

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Pivoting Your Marketing

Pivoting your marketing

Smart businesses that are still operating during the Coronavirus era have realized how essential it is to do things differently now. “Pivoting” has been become the buzzword of 2020 for many business owners who have needed to develop new business strategies or reinvent themselves if they are going to continue to thrive or survive. We’ve …

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Conducting Events Online

Events online

Moving Your Events Online Many organizations conduct events to attract and connect with their target customers. If your business is one of these organizations and you are accustomed to conducting events on a steady basis, you may be wondering what to do now that social distancing is the norm and gatherings of more than 10 …

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Communication During a Crisis

Crisis communication

The Corona Crisis Communication Dilemma If you are thinking you can and should continue marketing your business as usual right now, think again. In these unusual times we currently find ourselves, unique crisis communication strategies must emerge. I see businesses still sending salesy emails and direct mail pieces as if nothing has happened. They seem …

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Why You Should Be Blogging

Why you should be blogging

If you’re a business owner or manager, you’ve probably wondered if you should be blogging. If you are looking to grow your business, attract new customers, increase awareness and, more importantly, establish your credibility as an expert in your field (AKA “thought leadership” or “mindshare”), the answer is yes, you should be blogging. So, if …

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Creating Your Ideal Elevator Pitch

Creating Your Ideal Elevator Pitch

Ever wondered why you need an “elevator pitch”? In my recent blog, “Marketing via Networking,” I talked about the value of creating and building a network of business contacts to grow your business. Networking should be among the activities in your marketing plan, especially if you are a business owner or solo entrepreneur. By networking, …

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Essential Marketing Tactics

essential marketing tactics

When creating a marketing plan for the new year, what are the essential marketing tactics you should include? In my last blog, I discussed the areas of your marketing that you should reassess as you start your marketing planning for the new year (especially if you haven’t looked at these areas since developing your plan …

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Marketing Planning for the New Year

Marketing planning for the new year

Marketing experts advise that you should start your new year marketing planning a few months in advance, however many business owners wait until the actual new year arrives to start focusing on the year ahead. There’s something about a new year to rev up the thinking and dreaming about trying new tactics, launching new initiatives …

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Marketing Via Networking

Marketing Via Networking

As we all know, marketing encompasses many different activities, such as public relations, social media, advertising, inbound marketing, search engine marketing. content marketing, etc. One activity that businesses might not consider part of their marketing program is networking. All businesses should do some type of networking to maintain visibility in the market and engage more …

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