Public Relations and Marketing Blog

Defining Your Vision

Defining your vision

Before you create a marketing plan, even before you develop your marketing goals, you need to have a vision. Defining your vision is crucial when you are starting a business. It’s what you picture for your company’s progress and where you hope it will be at a certain point in the future. It is the …

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Understanding Media Options

Understanding media options

I’ve been teaching a course at a local college called “Understanding Mass Media,” which inspired  me to share with you all the various media options and channels you have for communicating with and marketing to your target/prospective customers. In the marketing world, “the media” refers to any marketing communications channels or vehicles. It can be …

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Creating Persuasive Proposals

Creating proposals

Are You Creating Proposals That Sell? If you are trying to sell something, whether it be a product, service, solution or idea, you will probably find yourself creating a proposal about it that you submit to a target individual, group or company. Proposals are a sales and marketing tool that is often written by those …

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Importance of Integrating Public Relations

Integrating public relations

Integrating Public Relations Companies may think about conducting public relations if they have an image to improve or uphold, a crisis to defend or a news release to distribute. But, if they think that’s all PR is for, their thinking is so 1995. While today’s marketing focus tends to be fixated on the digital activities …

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Leading the Competition

Leading the competition

Whatever business you are in, you are going to have competition, and leading the competition should be one of your business goals. You may think that no one else does what you do or offers what you offer, but even if your product or service is truly unique, there is bound to be at least …

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Creating Powerful Presentations

Creating powerful presentations

We’ve all heard the expression “Death by PowerPoint” to refer to a seminar, workshop or conference presentation where the speaker simply talked on and on about a subject using a boring slide presentation loaded with text. We think to ourselves “that won’t be me” at our next speaking opportunity. Yet, I can tell you from …

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Honing Your Core Messages

Honing your core messages

When it comes to creating written communications about your business, whether for your website, social media, an email campaign, a press release or a company brochure, you need to do more than declare who you are and what you do. Good communications is the key to success in business. While it’s important to be clear …

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We’re on Top Marketing Blogs List!

Feedspot top marketing blogs

We are thrilled to have recently been named to Feedspot’s list of “Top Marketing Blogs and Websites to Follow.” We are listed among many well-known and outstanding blogs, so this is quite an honor. Please check out the list of top marketing blogs to see our placement. We write this PR & Marketing blog to …

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