Essential Marketing Tactics

essential marketing tactics

When creating a marketing plan for the new year, what are the essential marketing tactics you should include? In my last blog, I discussed the areas of your marketing that you should reassess as you start your marketing planning for the new year (especially if you haven’t looked at these areas since developing your plan …

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Marketing Planning for the New Year

Marketing planning for the new year

Marketing experts advise that you should start your new year marketing planning a few months in advance, however many business owners wait until the actual new year arrives to start focusing on the year ahead. There’s something about a new year to rev up the thinking and dreaming about trying new tactics, launching new initiatives …

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Marketing Via Networking

Marketing Via Networking

As we all know, marketing encompasses many different activities, such as public relations, social media, advertising, inbound marketing, search engine marketing. content marketing, etc. One activity that businesses might not consider part of their marketing program is networking. All businesses should do some type of networking to maintain visibility in the market and engage more …

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Using the Right Marketing Tactics

Using the Right Marketing Tactics

When developing a marketing plan, companies, specifically small businesses, will wonder which marketing tactics they should be undertaking. This is of particular concern if they have tight budgets and minimal time and resources.  I’m often asked questions such as: “If I only have time to do one thing, what should it be?” or “What can …

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Marketing Strategically

Marketing strategically

Business people talk all the time about strategy, being strategic and marketing strategically, however I had a conversation once with a client in which he didn’t appear to know what a “strategy” really is. Strategies are often lumped with (as well as confused with) tactics. This isn’t surprising, as the Thesaurus in Microsoft Word considers …

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Developing a Social Media Strategy

Developing a social media strategy

Companies now understand that they need to incorporate social media in their marketing strategies in order to be relevant and to connect with as well as reach their target audiences. But “where to begin?” is often the first question. There are numerous valuable aspects of social media to think about as you get started with …

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Using Visuals in Your Marketing

Marketing Visually

We’ve become a very visual society. To get our daily dose of news and information, we hop on our smartphones, tablets and other devices to scan headlines and updates. But even though we have all this great technology to make life easier and facilitate instant gratification, we are in fact busier than ever and suffering …

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Building Relationships With the Media

building relationships with the media

My previous blog talked about what your company needs to do to prepare for launching a media relations effort. I outlined the necessary steps for capturing media attention and ultimately getting that coveted media coverage. This blog covers the all-important subject of building relationships with the media. Ensure You Have the Right Media Contacts Once …

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Setting the Stage for Capturing Media Attention

setting the stage for capturing media attention

Are you a startup or a company new to marketing that is looking to get media coverage that will increase your visibility and public awareness of your product or service offerings? If so, there’s some due diligence you need to consider to ensure you are “ready for your close-up” and will put your best foot …

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Knowing Your Target Audience

Knowing your target audience

Whether your marketing includes developing a strategy for public relations, email campaigns, or social media, there’s one important factor you must consider: knowing your target audience. The marketing programs you implement, the media channels you use to communicate and the messages used in your communications must all pertain to your target audience. Many companies think …

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