Understanding Media Options

Understanding media options

Traditional Media To make good use of newspapers, magazines, radio or television as a communications channel, you would do one or both of the following: Conduct public relations /media relations, pitching media outlets your news and story ideas and building relationships with the media contacts with the goal of getting coverage; or Place advertisements with …

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Creating Powerful Presentations

Creating powerful presentations

We’ve all heard the expression “Death by PowerPoint” to refer to a seminar, workshop or conference presentation where the speaker simply talked on and on about a subject using a boring slide presentation loaded with text. We think to ourselves “that won’t be me” at our next speaking opportunity. Yet, I can tell you from …

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Honing Your Core Messages

Honing your core messages

When it comes to creating written communications about your business, whether for your website, social media, an email campaign, a press release or a company brochure, you need to do more than declare who you are and what you do. Good communications is the key to success in business. While it’s important to be clear …

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Maximizing Social Media

maximizing social media

With the pandemic and more people working from home than in the office, there is greater engagement and interaction on social media. We’re seeking connection, and with social distancing becoming the norm right now, social media is the best place to find that. Importance of Maximizing Social Media Facebook issued a report last week that …

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The Art of Listening in Marketing

Listening in marketing

Marketing people often think like sales people, focusing on the pitch of their product or service. However, before even creating that pitch, they need to do some “listening” for the pitch to be effective. Every savvy business owner knows they need to consider the various constituents in their target audience — their partners, shareholders, and, …

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Creating Compelling Content

Creating compelling content

You’ve likely heard the phrase “Content is King,” which entered our consciousness over 20 years ago in a Bill Gates essay envisioning the Internet as a marketplace for content. Over the past 10-15 years, that vision has become a reality, as we’ve seen content marketing, and creating compelling content, become not only the latest hot …

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