Re-Engaging Customers

Re-Engaging Customers

As the economy reopens, businesses need to think about re-engaging customers. They need to do marketing, particularly public relations, and have a strong PR play more than ever before. However, everything that’s going on right now — from the pandemic to social issues to discussions about the November election — is taking up all the …

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Essential Marketing Tactics

essential marketing tactics

When creating a marketing plan for the new year, what are the essential marketing tactics you should include? In my last blog, I discussed the areas of your marketing that you should reassess as you start your marketing planning for the new year (especially if you haven’t looked at these areas since developing your plan …

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Marketing Planning for the New Year

Marketing planning for the new year

Marketing experts advise that you should start your new year marketing planning a few months in advance, however many business owners wait until the actual new year arrives to start focusing on the year ahead. There’s something about a new year to rev up the thinking and dreaming about trying new tactics, launching new initiatives …

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Understanding Marketing Trends

understanding marketing trends

When people talk about marketing these days, you may hear them using various terms or “buzzwords” that refer to current trends, such as “digital marketing,” “inbound marketing” or “search engine marketing.” I’ve talked with companies who are somewhat bewildered and overwhelmed hearing about these marketing trends and the thought of trying to keep up with …

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Maximizing Your Online Presence

Maximizing Online Presence

There’s a saying that goes something like this: “If you’re not doing business online, you’re not doing business.” These days, every company needs to be doing business online and have an online presence. And I’m not talking about just “having” a website. I’ve encountered businesses who believe that “if I build it, they will come” …

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Developing a Social Media Strategy

Developing a social media strategy

Companies now understand that they need to incorporate social media in their marketing strategies in order to be relevant and to connect with as well as reach their target audiences. But “where to begin?” is often the first question. There are numerous valuable aspects of social media to think about as you get started with …

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