Before you create a marketing plan, even before you develop your marketing goals, you need to have a vision. Defining your vision is crucial when you are starting a business. It’s what you picture for your company’s progress and where you hope it will be at a certain point in the future. It is the …
I’ve been teaching a course at a local college called “Understanding Mass Media,” which inspired me to share with you all the various media options and channels you have for communicating with and marketing to your target/prospective customers. In the marketing world, “the media” refers to any marketing communications channels or vehicles. It can be …
Are You Creating Proposals That Sell? If you are trying to sell something, whether it be a product, service, solution or idea, you will probably find yourself creating a proposal about it that you submit to a target individual, group or company. Proposals are a sales and marketing tool that is often written by those …
Integrating Public Relations Companies may think about conducting public relations if they have an image to improve or uphold, a crisis to defend or a news release to distribute. But, if they think that’s all PR is for, their thinking is so 1995. While today’s marketing focus tends to be fixated on the digital activities …
Whatever business you are in, you are going to have competition, and leading the competition should be one of your business goals. You may think that no one else does what you do or offers what you offer, but even if your product or service is truly unique, there is bound to be at least …
We’ve all heard the expression “Death by PowerPoint” to refer to a seminar, workshop or conference presentation where the speaker simply talked on and on about a subject using a boring slide presentation loaded with text. We think to ourselves “that won’t be me” at our next speaking opportunity. Yet, I can tell you from …
I often meet people who ask me what public relations is, especially in the digital age, and why their business needs to conduct it. While PR is part of the marketing spectrum and should be part of any integrated marketing communications program, it is often viewed as an outlier or separate activity. That’s because PR …
When it comes to creating written communications about your business, whether for your website, social media, an email campaign, a press release or a company brochure, you need to do more than declare who you are and what you do. Good communications is the key to success in business. While it’s important to be clear …
We’ve all heard the expression “Content is King,” and indeed it rules. High-value content is why the internet is our go-to for information on anything we are looking to buy or do. Your customers are among those who are looking for quality content and what they seek is information that will help, guide, educate and …
With the pandemic and more people working from home than in the office, there is greater engagement and interaction on social media. We’re seeking connection, and with social distancing becoming the norm right now, social media is the best place to find that. Importance of Maximizing Social Media Facebook issued a report last week that …