Moving Your Events Online Many organizations conduct events to attract and connect with their target customers. If your business is one of these organizations and you are accustomed to conducting events on a steady basis, you may be wondering what to do now that social distancing is the norm and gatherings of more than 10 …
The Corona Crisis Communication Dilemma If you are thinking you can and should continue marketing your business as usual right now, think again. In these unusual times we currently find ourselves, unique crisis communication strategies must emerge. I see businesses still sending salesy emails and direct mail pieces as if nothing has happened. They seem …
If you’re a business owner or manager, you’ve probably wondered if you should be blogging. If you are looking to grow your business, attract new customers, increase awareness and, more importantly, establish your credibility as an expert in your field (AKA “thought leadership” or “mindshare”), the answer is yes, you should be blogging. So, if …
Ever wondered why you need an “elevator pitch”? In my recent blog, “Marketing via Networking,” I talked about the value of creating and building a network of business contacts to grow your business. Networking should be among the activities in your marketing plan, especially if you are a business owner or solo entrepreneur. By networking, …
When creating a marketing plan for the new year, what are the essential marketing tactics you should include? In my last blog, I discussed the areas of your marketing that you should reassess as you start your marketing planning for the new year (especially if you haven’t looked at these areas since developing your plan …