Marketing
Understanding Media Options
Traditional Media To make good use of newspapers, magazines, radio or television as a communications channel, you would do one or both of the following: Conduct public relations /media relations, pitching media outlets your news and story ideas and building relationships with the media contacts with the goal of getting coverage; or Place advertisements with …
Leading the Competition
Whatever business you are in, you are going to have competition, and leading the competition should be one of your business goals. You may think that no one else does what you do or offers what you offer, but even if your product or service is truly unique, there is bound to be at least …
Creating Powerful Presentations
We’ve all heard the expression “Death by PowerPoint” to refer to a seminar, workshop or conference presentation where the speaker simply talked on and on about a subject using a boring slide presentation loaded with text. We think to ourselves “that won’t be me” at our next speaking opportunity. Yet, I can tell you from …
Why Do Public Relations?
I often meet people who ask me what public relations is, especially in the digital age, and why their business needs to conduct it. While PR is part of the marketing spectrum and should be part of any integrated marketing communications program, it is often viewed as an outlier or separate activity. That’s because PR …
Honing Your Core Messages
When it comes to creating written communications about your business, whether for your website, social media, an email campaign, a press release or a company brochure, you need to do more than declare who you are and what you do. Good communications is the key to success in business. While it’s important to be clear …
The Value of Content Marketing
We’ve all heard the expression “Content is King,” and indeed it rules. High-value content is why the internet is our go-to for information on anything we are looking to buy or do. Your customers are among those who are looking for quality content and what they seek is information that will help, guide, educate and …
Maximizing Social Media
With the pandemic and more people working from home than in the office, there is greater engagement and interaction on social media. We’re seeking connection, and with social distancing becoming the norm right now, social media is the best place to find that. Importance of Maximizing Social Media Facebook issued a report last week that …