As the economy reopens, businesses need to think about re-engaging customers. They need to do marketing, particularly public relations, and have a strong PR play more than ever before. However, everything that’s going on right now — from the pandemic to social issues to discussions about the November election — is taking up all the …
Smart businesses that are still operating during the Coronavirus era have realized how essential it is to do things differently now. “Pivoting” has been become the buzzword of 2020 for many business owners who have needed to develop new business strategies or reinvent themselves if they are going to continue to thrive or survive. We’ve …
Moving Your Events Online Many organizations conduct events to attract and connect with their target customers. If your business is one of these organizations and you are accustomed to conducting events on a steady basis, you may be wondering what to do now that social distancing is the norm and gatherings of more than 10 …
The Corona Crisis Communication Dilemma If you are thinking you can and should continue marketing your business as usual right now, think again. In these unusual times we currently find ourselves, unique crisis communication strategies must emerge. I see businesses still sending salesy emails and direct mail pieces as if nothing has happened. They seem …
When creating a marketing plan for the new year, what are the essential marketing tactics you should include? In my last blog, I discussed the areas of your marketing that you should reassess as you start your marketing planning for the new year (especially if you haven’t looked at these areas since developing your plan …
Marketing experts advise that you should start your new year marketing planning a few months in advance, however many business owners wait until the actual new year arrives to start focusing on the year ahead. There’s something about a new year to rev up the thinking and dreaming about trying new tactics, launching new initiatives …
As we all know, marketing encompasses many different activities, such as public relations, social media, advertising, inbound marketing, search engine marketing. content marketing, etc. One activity that businesses might not consider part of their marketing program is networking. All businesses should do some type of networking to maintain visibility in the market and engage more …
When developing a marketing plan, companies, specifically small businesses, will wonder which marketing tactics they should be undertaking. This is of particular concern if they have tight budgets and minimal time and resources. I’m often asked questions such as: “If I only have time to do one thing, what should it be?” or “What can …
Business people talk all the time about strategy, being strategic and marketing strategically, however I had a conversation once with a client in which he didn’t appear to know what a “strategy” really is. Strategies are often lumped with (as well as confused with) tactics. This isn’t surprising, as the Thesaurus in Microsoft Word considers …
Companies now understand that they need to incorporate social media in their marketing strategies in order to be relevant and to connect with as well as reach their target audiences. But “where to begin?” is often the first question. There are numerous valuable aspects of social media to think about as you get started with …