My previous blog talked about what your company needs to do to prepare for launching a media relations effort. I outlined the necessary steps for capturing media attention and ultimately getting that coveted media coverage. This blog covers the all-important subject of building relationships with the media. Ensure You Have the Right Media Contacts Once …
Are you a startup or a company new to marketing that is looking to get media coverage that will increase your visibility and public awareness of your product or service offerings? If so, there’s some due diligence you need to consider to ensure you are “ready for your close-up” and will put your best foot …
Whether your marketing includes developing a strategy for public relations, email campaigns, or social media, there’s one important factor you must consider: knowing your target audience. The marketing programs you implement, the media channels you use to communicate and the messages used in your communications must all pertain to your target audience. Many companies think …
A topic I typically cover with client companies when I’m working with them for the first time is what they are communicating currently to their external target audiences. Are they conveying what’s in it for the customer? Too many businesses are so focused on communicating who they are and what they do, they give little …