With the pandemic and more people working from home than in the office, there is greater engagement and interaction on social media. We’re seeking connection, and with social distancing becoming the norm right now, social media is the best place to find that. Importance of Maximizing Social Media Facebook issued a report last week that …
Marketing people often think like sales people, focusing on the pitch of their product or service. However, before even creating that pitch, they need to do some “listening” for the pitch to be effective. Every savvy business owner knows they need to consider the various constituents in their target audience — their partners, shareholders, and, …
How did you start your company? How did you come up with your business or product idea, and how did you get it accepted by investors, partners or customers? What was the path you took to finding success and how have your customers been impacted by doing business with you? Have you considered telling your …
You’ve likely heard the phrase “Content is King,” which entered our consciousness over 20 years ago in a Bill Gates essay envisioning the Internet as a marketplace for content. Over the past 10-15 years, that vision has become a reality, as we’ve seen content marketing, and creating compelling content, become not only the latest hot …
As the economy reopens, businesses need to think about re-engaging customers. They need to do marketing, particularly public relations, and have a strong PR play more than ever before. However, everything that’s going on right now — from the pandemic to social issues to discussions about the November election — is taking up all the …
Smart businesses that are still operating during the Coronavirus era have realized how essential it is to do things differently now. “Pivoting” has been become the buzzword of 2020 for many business owners who have needed to develop new business strategies or reinvent themselves if they are going to continue to thrive or survive. We’ve …
Moving Your Events Online Many organizations conduct events to attract and connect with their target customers. If your business is one of these organizations and you are accustomed to conducting events on a steady basis, you may be wondering what to do now that social distancing is the norm and gatherings of more than 10 …
The Corona Crisis Communication Dilemma If you are thinking you can and should continue marketing your business as usual right now, think again. In these unusual times we currently find ourselves, unique crisis communication strategies must emerge. I see businesses still sending salesy emails and direct mail pieces as if nothing has happened. They seem …
If you’re a business owner or manager, you’ve probably wondered if you should be blogging. If you are looking to grow your business, attract new customers, increase awareness and, more importantly, establish your credibility as an expert in your field (AKA “thought leadership” or “mindshare”), the answer is yes, you should be blogging. So, if …
Ever wondered why you need an “elevator pitch”? In my recent blog, “Marketing via Networking,” I talked about the value of creating and building a network of business contacts to grow your business. Networking should be among the activities in your marketing plan, especially if you are a business owner or solo entrepreneur. By networking, …