Maximizing Your Online Presence

Maximizing Online Presence

There’s a saying that goes something like this: “If you’re not doing business online, you’re not doing business.” These days, every company needs to be doing business online and have an online presence. And I’m not talking about just “having” a website. I’ve encountered businesses who believe that “if I build it, they will come” …

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Using the Right Marketing Tactics

Using the Right Marketing Tactics

When developing a marketing plan, companies, specifically small businesses, will wonder which marketing tactics they should be undertaking. This is of particular concern if they have tight budgets and minimal time and resources.  I’m often asked questions such as: “If I only have time to do one thing, what should it be?” or “What can …

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Marketing Strategically

Marketing strategically

Business people talk all the time about strategy, being strategic and marketing strategically, however I had a conversation once with a client in which he didn’t appear to know what a “strategy” really is. Strategies are often lumped with (as well as confused with) tactics. This isn’t surprising, as the Thesaurus in Microsoft Word considers …

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Figuring Out What’s In It For the Customer

What is the Unique Selling Proposition?

A topic I typically cover with client companies when I’m working with them for the first time is what they are communicating currently to their external target audiences. Are they conveying what’s in it for the customer? Too many businesses are so focused on communicating who they are and what they do, they give little …

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