Understanding Marketing Trends

marketing trends

When people talk about marketing these days, you may hear them using various terms or “buzzwords” that refer to current trends, such as “digital marketing,” “inbound marketing” or “search engine marketing.” I’ve talked with companies who are somewhat bewildered and overwhelmed hearing about these marketing trends and the thought of trying to keep up with …

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Maximizing Your Online Presence

Maximizing Online Presence

There’s a saying that goes something like this: “If you’re not doing business online, you’re not doing business.” These days, every company needs to be doing business online and have an online presence. And I’m not talking about just “having” a website. I’ve encountered businesses who believe that “if I build it, they will come” …

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Developing a Social Media Strategy

Developing a social media strategy

Companies now understand that they need to incorporate social media in their marketing strategies in order to be relevant and to connect with as well as reach their target audiences. But “where to begin?” is often the first question. There are numerous valuable aspects of social media to think about as you get started with …

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