Understanding Marketing Trends

marketing trends

When people talk about marketing these days, you may hear them using various terms or “buzzwords” that refer to current trends, such as “digital marketing,” “inbound marketing” or “search engine marketing.” I’ve talked with companies who are somewhat bewildered and overwhelmed hearing about these marketing trends and the thought of trying to keep up with …

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Maximizing Your Online Presence

Maximizing Online Presence

There’s a saying that goes something like this: “If you’re not doing business online, you’re not doing business.” These days, every company needs to be doing business online and have an online presence. And I’m not talking about just “having” a website. I’ve encountered businesses who believe that “if I build it, they will come” …

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Using the Right Marketing Tactics

Using the Right Marketing Tactics

When developing a marketing plan, companies, specifically small businesses, will wonder which marketing tactics they should be undertaking. This is of particular concern if they have tight budgets and minimal time and resources.  I’m often asked questions such as: “If I only have time to do one thing, what should it be?” or “What can …

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Marketing Strategically

Marketing strategically

Business people talk all the time about strategy, being strategic and marketing strategically, however I had a conversation once with a client in which he didn’t appear to know what a “strategy” really is. Strategies are often lumped with (as well as confused with) tactics. This isn’t surprising, as the Thesaurus in Microsoft Word considers …

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Developing a Social Media Strategy

Developing a social media strategy

Companies now understand that they need to incorporate social media in their marketing strategies in order to be relevant and to connect with as well as reach their target audiences. But “where to begin?” is often the first question. There are numerous valuable aspects of social media to think about as you get started with …

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Building Relationships With the Media

building relationships with the media

My previous blog talked about what your company needs to do to prepare for launching a media relations effort. I outlined the necessary steps for capturing media attention and ultimately getting that coveted media coverage. This blog covers the all-important subject of building relationships with the media. Ensure You Have the Right Media Contacts Once …

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Setting the Stage for Capturing Media Attention

setting the stage for capturing media attention

Are you a startup or a company new to marketing that is looking to get media coverage that will increase your visibility and public awareness of your product or service offerings? If so, there’s some due diligence you need to consider to ensure you are “ready for your close-up” and will put your best foot …

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Knowing Your Target Audience

Knowing your target audience

Whether your marketing includes developing a strategy for public relations, email campaigns, or social media, there’s one important factor you must consider: knowing your target audience. The marketing programs you implement, the media channels you use to communicate and the messages used in your communications must all pertain to your target audience. Many companies think …

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