Marketing Strategically

Marketing strategically

Business people talk all the time about strategy, being strategic and marketing strategically, however I had a conversation once with a client in which he didn’t appear to know what a “strategy” really is. Strategies are often lumped with (as well as confused with) tactics. This isn’t surprising, as the Thesaurus in Microsoft Word considers …

Read moreMarketing Strategically

Developing a Social Media Strategy

Developing a social media strategy

Companies now understand that they need to incorporate social media in their marketing strategies in order to be relevant and to connect with as well as reach their target audiences. But “where to begin?” is often the first question. There are numerous valuable aspects of social media to think about as you get started with …

Read moreDeveloping a Social Media Strategy

Building Relationships With the Media

building relationships with the media

My previous blog talked about what your company needs to do to prepare for launching a media relations effort. I outlined the necessary steps for capturing media attention and ultimately getting that coveted media coverage. This blog covers the all-important subject of building relationships with the media. Ensure You Have the Right Media Contacts Once …

Read moreBuilding Relationships With the Media

Setting the Stage for Capturing Media Attention

setting the stage for capturing media attention

Are you a startup or a company new to marketing that is looking to get media coverage that will increase your visibility and public awareness of your product or service offerings? If so, there’s some due diligence you need to consider to ensure you are “ready for your close-up” and will put your best foot …

Read moreSetting the Stage for Capturing Media Attention

Knowing Your Target Audience

Knowing your target audience

Whether your marketing includes developing a strategy for public relations, email campaigns, or social media, there’s one important factor you must consider: knowing your target audience. The marketing programs you implement, the media channels you use to communicate and the messages used in your communications must all pertain to your target audience. Many companies think …

Read moreKnowing Your Target Audience

Figuring Out What’s In It For the Customer

What is the Unique Selling Proposition?

A topic I typically cover with client companies when I’m working with them for the first time is what they are communicating currently to their external target audiences. Are they conveying what’s in it for the customer? Too many businesses are so focused on communicating who they are and what they do, they give little …

Read moreFiguring Out What’s In It For the Customer